Explore the strategies and practices of marketing communications in a European context

Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

This textbook is the first introductory primer on integrated marketing communications. It combine...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

This textbook is the first introductory primer on integrated marketing communications. It combine...

The advertising universe is changing rapidly. Communication technologies have given advertisers n...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...