This book is readers who wish to develop their knowledge, insight, skills, and facility into inte...
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an inte...
This textbook is the first introductory primer on integrated marketing communications. It combine...
Combining seminal papers on marketing communications with incisive commentary and overviews from ...
This book identifies and discusses the changes that integrated marketing communication (IMC) has ...
Combining seminal papers on marketing communications with incisive commentary and overviews from ...
This book identifies and discusses the changes that integrated marketing communication (IMC) has ...
This textbook is the first introductory primer on integrated marketing communications. It combine...