Brand Vandals

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organisation, engagement isn't an option - it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?

About the authors Introduction Section 1 - The Rise of Brand Vandals Stephen Waddington Chapter 1 - It cuts both ways Chapter 2 - From anarchy to terror Chapter 3 - How bad could it get? Chapter 4 - Pigs and lipstick Chapter 5 - The climate of risk Chapter 6 - Understanding the enemy Section 2 - Tackling Brand Vandals Steve Earl Chapter 7 - Developing an early-warning system Chapter 8 - Getting on the front foot Chapter 9 - Bullets to brownie points Chapter 10 - Fit-for-purpose communications Chapter 11 - Raising the army Chapter 12 - Battle-ready in 90 days Index