This book covers theory and practice of competency and incompetency training. ¿Incompetency train...

This book takes the reader beyond net effects and main and interaction effects thinking and metho...

This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. ...

With the objective of reducing the high volume of bad practices in business research, this book o...

Examines B2B decision making processes for software application development. This book provides D...

Intended for marketing executives, new product service managers, and marketing research professio...

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigg...

Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for impr...

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiven...

Marketing Places and Spaces brings context to the forefront for advancing theory and management s...

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applic...

Examines how research tools affect theory advances in culture and tourism research. This title in...