Given its unique heritage and diversity, Europe deserves and requires distinct marketing attentio...

This book has been written for experienced managers and students in postgraduate programs, such a...

This book examines topical issues in global corporate social responsibility (CSR) from both schol...

1. Marketing Strategy: A Global Discipline.- 2. The Global Marketing Environment.- 3. Selecting a...

Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide ...

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy...

Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a ...

Das Werk stellt einen völlig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar....

This book examines topical issues in global corporate social responsibility (CSR) from both schol...

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy...

1. Marketing Strategy: A Global Discipline.- 2. The Global Marketing Environment.- 3. Selecting a...

Erstverkaufstag: 19.02.2026

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer...