Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker M...

Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer­ ten und Umsetzen ...

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on ...

'Aaker on Branding' provides the principles of branding you need to know to create and manage str...

A dozen management fads have come and gone in the past decade, but brand equity, first explored b...

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, r...

Creating Signature Stories applies the power of storytelling-a key to any digital program-to stra...

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by ...

The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create ...

Some companies and products seem to thrive year after year.What's their secret? A powerful brand....

Aaker on Branding provides the principles of branding you need to know to create and manage stron...