Die strategische Planung ist eine zentrale unternehmerische Aufgabe. Sie dient dazu, das Unterneh...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmenstätigkeit...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The discussion about Multi-Channel-Systems in retail business might not be new - but it has gaine...

Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert...

In 50 Beiträgen widmen sich kompetente Autoren aus Wissenschaft und Praxis unterschiedlichen Face...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The internationalization of the human society and mainly of the economy will continue. It will cr...

Fifteen years after its commercial launching, the Internet has become the second most imp- tant d...