This collection represents a systematic exploration of media entertainment from an academic persp...

This book brings together a group of scholars to share findings and insights on the effects of me...

This volume offers a new conceptual framework for exemplification, a coherent theoretical approac...

'...provides good coverage of the empirical literature.'Journal of Communication'...well written ...

First published in 1985. Research into what is usually referred to as mass communication has conc...

This volume takes the next step in the evolution of mass communication research tradition from ef...

This volume explores uses of exemplification and the influences of examples on the perception of ...

'...provides good coverage of the empirical literature.'Journal of Communication'...well written ...

This collection of essays covers all essential aspects of media entertainment, written in a non-t...