Service Franchising succinctly extracts from observations about international franchising from bo...

This book provides authoritative academic and professional insights into the strategies of Chines...

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, ...

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the busine...

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the busine...

Business education is a critical ingredient in establishing a viable middle class of managers in ...

This book reviews both the environmental and organizational factors of international franchising,...

Global Marketing, 3rd edition, provides students with a truly international treatment of the key ...

The impact of Chinese culture can be felt in all areas of business and management in China, from ...

Business education is a critical ingredient in establishing a viable middle class of managers in ...

This book reviews both the environmental and organizational factors of international franchising,...

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and...