**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

This book explores how customer service can become the singular competitive differentiator for or...

In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-eme...

Many marketers fear that the field's time-worn principles are losing touch with today's realities...

Name any industry and more likely than not you will find that the three strongest, most efficient...

Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots dem...

Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketin...

Legend in Marketing: Relationship MarketingBy Jagdish N. ShethRelationship Marketing highlights t...

Legend in Marketing: Consumer Behavior - Conceptual FoundationsBy Jagdish N. ShethExplore the gro...

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thi...

Legend in Marketing: International MarketingBy Jagdish N. ShethExplore the global landscape of ma...