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  1. The New Strategic Brand Management
    The New Strategic Brand Management
    Jean-Noël Kapferer
    Kogan Page
    Taschenbuch
    Sofort lieferbar

    Adopted internationally by business schools, MBA programmes and marketing practitioners alike, Th...

    57,47 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  2. Kapferer on Luxury
    Kapferer on Luxury
    Jean Noel Kapferer
    Kogan Page
    Taschenbuch
    Sofort lieferbar

    In an industry where rarity and exclusivity are keys to success, business growth can be both posi...

    42,63 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  3. Advances in Luxury Brand Management
    Advances in Luxury Brand Management
    Jean-Noël Kapferer
    Springer International Publishing, Springer International Publishing
    Taschenbuch
    BOD - 2 Tage

    Presenting some of the most significant researchon the modern understanding of luxury, this edi...

    192,59 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  4. Rumors
    Rumors
    Jean-Noel Kapferer
    Routledge
    Taschenbuch
    BOD - 5 Tage

    Rumors may be the oldest medium of mass communication of information or ideas. Even before there ...

    84,88 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  5. Rumors
    Rumors
    Jean-Noel Kapferer
    Routledge
    Buch
    BOD - 7 Tage

    Rumors may be the oldest medium of mass communication of information or ideas

    187,69 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  6. Kapferer on Luxury
    Kapferer on Luxury
    Jean-Noel Kapferer
    Kogan Page
    Buch
    BOD - 7 Tage

    Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these b...

    156,20 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  7. Advances in Luxury Brand Management
    Advances in Luxury Brand Management
    Jean-Noël Kapferer
    Springer International Publishing, Springer International Publishing
    Buch
    BOD - 7 Tage

    Presenting some of the most significant researchon the modern understanding of luxury, this edi...

    192,59 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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