First published in 1995. This pocket guide is a cartoon book with a serious message -it explores ...

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to Eu...

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and deve...

This is the relied upon textbook to get students thinking critically and strategically about bran...

A value proposition is an innovation or feature that clarifies a company's core purpose and ident...

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Mark...

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing ...

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a ...

This book covers all of the core topics in marketing and is written and designed specifically for...

These essays examine the importance of historical consicousness and the role of historiography in...

This book has been considered by academicians and scholars of great significance and value to lit...

The latest edition of the leading and internationally bestselling text on marketing planning ...