Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu ...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

This volume is a compilation of research presented at the 19th International Conference in Advert...

This volume is a compilation of research presented at the 21st International Conference in Advert...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

This volume is a compilation of research presented at the 19th International Conference in Advert...

This book provides insights into modern advertising's evolving landscape, revealing how digital i...

This volume is a compilation of research presented at the 21st International Conference in Advert...

Erstverkaufstag: 04.01.2026

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICO...