This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohes...

Marketing is still widely perceived as simply the creator of wants and needs through selling and ...

This unique and comprehensive reflection on marketing as a field of study, research and practice ...

style 'margin: 0cm 0cm 0pt;' Marketing as a field of theoretical inquiry has grown expon...

This book will provide an overview of recent and current research which defines and scopes the fi...

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohes...

This unique and comprehensive reflection on marketing as a field of study, research and practice ...

Introducing the histories, theories and debates of the field of marketing, this is your one-stop ...

This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

This book will provide an overview of recent and current research which defines and scopes the fi...