This book provides a management perspective on the full historical, contemporary, and geographic ...

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

This book analyses and evaluates the accomplishments, challenges, and approaches associated with ...

This book describes the political, social, and economic connections between gender and the Covid-...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusi...

The dynamics of the world¿s pervasive digital technologies is transforming organisations and enab...

Advances in technology and changes in consumer buying patterns have forced businesses to alter th...

Advances in technology and changes in consumer buying patterns have forced businesses to alter th...

This open access book explores the intersection of gender and climate change, suggests ways in wh...

Part 1: Public Sector Marketing Communications and Brand Management.- Chapter 1: Introduction to ...

Building public sector image and trust in Africa requires judicious use of appropriate marketing ...