This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new n...

Relationship marketing builds and maintains long-term relationships with customers through value ...

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhan...

This book offers an accessible and comprehensive introduction to relationship marketing in franch...

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and...

Relationship marketing builds and maintains long-term relationships with customers through value ...

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the...

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new n...

This book offers an accessible and comprehensive introduction to relationship marketing in franch...

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhan...

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and...

This ground-breaking book delves into the transformative power of cutting-edge technologies in th...