This book critically examines marketization: a phenomenon by which market processes are instituti...

An examination of the relationship between the development of the consumer society and the rise o...

Designed for students, scholars, and marketing research practitioners, this book is designed to t...

Adult childlikeness is familiar to everyone. However, childlikeness remains a little-studied and ...

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such prec...

Fully revised and updated, the new edition brings together an expertly curated and authoritative ...

Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm presents the foundational...

Consumer Sense of Self and Identity explores how our possessions, purchases, and consumption habi...

Gift-giving, Sharing, and Consumption Holidays explores the social and symbolic dimensions of giv...

Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dim...

Materialism and Consumer Culture: Questioning What Matters in Life brings together Russell W. Bel...

Globalism and Consumption delves into the complex relationship between globalization and consumer...