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Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first...

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind...

The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Jap...

Cracking the Generics Code unravels the mystery of the DNA for success in the international gener...

Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new a...

The empowered patients, new-age technologies such as artificial intelligence (AI), machine learni...

Despite its great contribution to improving the health and well-being of people and saving countl...