'This book explores paradigms of knowledge management implantation in the public sector'--Provide...

Today, many fashion brands use social media marketing strategies to increase awareness about thei...

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face ...

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic t...

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging...

Traditional marketing approaches must be more effective in a digital world where consumers seek m...

As consumer preferences shift with the continued innovation of digital technology in the marketin...

As luxury brands become commonplace, businesses must incorporate more sustainable practices to ha...

Sustainable shopping practices are becoming more prevalent in the fashion and retail industry as ...

Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) method...

In the digital age, global marketing management plays a crucial role in navigating the complexiti...

Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global...