Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims...

For African enterprises, entrepreneurs and governments to take full advantage of new digital oppo...

The first of this two-volume work brings to the fore marketing communication theories and concept...

The idea behind editing this book is to present a contemporary reference that tells the story of ...

This book presents multidisciplinary perspectives on opportunities and best practices necessary f...

The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role...

Through the compilation of diverse perspectives, case studies, and practical insights, the book e...

For African enterprises, entrepreneurs and governments to take full advantage of new digital oppo...

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims...

The first of this two-volume work brings to the fore marketing communication theories and concept...

The idea behind editing this book is to present a contemporary reference that tells the story of ...

This book presents multidisciplinary perspectives on opportunities and best practices necessary f...