In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing ...

Im 21. Jahrhundert befindet sich das Marketing inmitten eines dramatischen Wandels - und mit ihm ...

Das Product Field ist ein Sense-making Framework für Produktinnovation - ein geteiltes Vokabular,...

Parallelwelten (parallel worlds) are worlds invisible to anyone not part of them. More and more, ...

Wir leben in einer Welt, die ständig neu gestaltet wird. Das Redesign von heute ist der Vintage-L...

We live in a world that's constantly redesigned. Today's redesign is tomorrow's vintage look. But...

In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing ...

In the 21st century, marketing is up for dramatic change - and the CMO role is changing with it. ...

In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transfo...