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The driving force behind the rise of the modern Olympics has been the Olympic marketing programme...
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The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful man...
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Drawing on both academic expertise and real life case studies, this book describes how to use rel...
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BuchBOD - 7 Tage
Illustrated throughout with sport specific case studies this book presents a wide range of perspe...
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BuchBOD - 7 Tage
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Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelonäs Olympic ...
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