Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Mark...

For marketing management courses. The gold standard for todays marketing management student Marke...

This book presents the latest research on national brand and private label marketing - in a colle...

Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case intervie...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

Chernev outlines the essentials of marketing theory and offers a structured approach to identifyi...

The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and...

Mastering the Case Interview (10th edition) offers detailed advice on how to ace the case intervi...

Mastering the Job Interview (10th edition) provides in-depth guidance on how to develop a winning...

In Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellog...

Creating impactful customer experiences is at the core of a company's business model. However, th...