The international nature of the sport industry requires a global approach to sport marketing prac...

What Happens When The Universe Is Not Big Enough For Everyone?Differences define us. They set us ...

Featuring original case studies of contemporary sport business and international perspectives, fr...

Sport is big business in the USA. From collegiate sport through to the professional leagues, the ...

This book showcases new research in sport business management around the world, offering a platfo...

The international nature of the sport industry requires a global approach to sport marketing prac...

In recent years, football's status as 'the world's sport' has shown little sign of waning. With c...

Featuring original case studies of contemporary sport business and international perspectives, fr...

This book brings together cutting-edge research from leading sport scholars around the world, to ...

Sport is big business in the USA. From collegiate sport through to the professional leagues, the ...