This book reviews empirical and theoretical research on sustainable development in the context of...

This edited volume invites readers to explore the convergence of tourism and digital marketing. I...

As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, cater...

Regenerative tourism shifts the current approach to travel, focusing on minimizing negative impac...

Strategic place marketing that uses natural resources and local assets to increase an organizatio...

In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic...

Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global...

AI is changing the landscape of international volunteering, introducing new opportunities and cha...

In an era of globalization, brand management intersects with cultural identity and global market ...

Artificial Intelligence (AI) is transforming how humans communicate, create, and connect. As algo...

This book reviews empirical and theoretical research on sustainable development in the context of...