'Scientific Advertising' by Claude C. Hopkins, first published in 1923, is a foundational text in...

Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la r...

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service -...

Claude Hopkins, the father of modern advertising techniques, believed that 'Advertising is salesm...

The time has come when advertising has in some hands reached the status of a science. It is based...

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C...

A foundational work on advertising grounded in measurable results, disciplined testing, and pract...

David Ogilvy said of Scientific Advertising, 'Nobody should be allowed to have anything to do wit...

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Opt...

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising ...

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising ...