Based on the authors' experiences of working with a wide variety of retail pharmacies, this book ...

The need for a more conscious, focused and proactive approach to the management of health-care or...

This book deals with the area of marketing in general practice. It presents a step-by-step guide ...

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital impo...

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital impo...