Create market value through innovative customer connections and engagement. Principles of Marketi...

Marketing: An Introduction shows you how creating and capturing customer value drives effective m...

Master the key marketing challenges and see how you can develop meaningful connections with your ...

This groundbreaking collection provides the first detailed social analysis of football within Afr...

The game of football has played a key role in shaping and cementing senses of national identity t...

This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses t...

A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological th...

A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological th...

This book examines how groups of young male fans come to be defined and identified as football `h...

What can the history of a nation's football reveal about that nation's wider political and socio-...

The quickest entry-point into most local cultures anywhere on earth is to be found in talking foo...

As the 1994 World Cup Finals in the United States clearly demonstrated, football is the quintesse...