This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes...

As Place Branding has become a widely established but contested practice, there is a dire need to...

This volume brings together some of the leading international public relations academics and prac...

Provides not only new insights into the subject but also offers readers a highly applied framewor...

The book analyses how the past - material (the historic built environment) and intangible (routin...

Provides not only new insights into the subject but also offers readers a highly applied framewor...

This volume brings together some of the leading international public relations academics and prac...

As Place Branding has become a widely established but contested practice, there is a dire need to...

The book analyses how the past - material (the historic built environment) and intangible (routin...