This book focuses on the role of social media as the next major game-changer. Social media has em...

This book provides a comprehensive overview of the role of immersive technology with multiple sec...

This book focuses on the role of social media as the next major game-changer. Social media has em...

This book provides a comprehensive overview of the role of immersive technology with multiple sec...

This book presents contemporary discussions on how consumers think, decide, and act in the digita...

The book focuses on emerging digital marketing and consumer culture research directions. It bring...