This prestigious edited collection of articles from the Journal of Brand Management discusses the...

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand ...

In a brief, narrative survey, Balmer and Fitzmier trace the history of the Presbyterian tradition...

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspe...

Scholars from various disciplines within the fields of public relations, branding, marketing and ...

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage b...

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspe...

Scholars from various disciplines within the fields of public relations, branding, marketing and ...

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand ...

This prestigious edited collection of articles from the Journal of Brand Management discusses the...