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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century ...
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Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...
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For courses in brand management.Create profitable brand strategies by building, measuring, ...
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The undisputed global bestseller in marketing management that consistently reflect changes in mar...
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Mark...
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TaschenbuchSofort lieferbarFor marketing management courses. The gold standard for todays marketing management student Marke...
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