Suitable for the Advertising Management course, this book follows the more general Principles of ...

This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...

If you've ever been introduced to a new employee at the office as 'the guy who got drunk at the C...

Features actual real-life cases that reflect various trends in the advertising and promotion indu...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for dig...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

This practical and comprehensive text effectively provides advertising account planning principle...

This is an evaluation of the new legislative politics in the Soviet Union. The contributors exami...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

This practical and comprehensive text effectively provides advertising account planning principle...

Suitable for the Advertising Management course, this book follows the more general Principles of ...