Max, avocat d'affaire, à l'occasion d'un déplacement professionnel, revient trente ans plus tard ...
This edited book delves into several aspects of sports and sports management from a vantage of un...
Globalization has had a profound impact on the sports industry, creating an international market ...
Sports marketing has become a cornerstone of successful sports management and business, driving g...
Football is big business. The top teams and leagues in world football generate billions of dollar...
This book examines the most important trends and developments in contemporary sport marketing aro...
This book examines the global sports ecosystem through three central pillars: sport marketing, sp...
This important new study of contemporary sports marketing examines the opportunities and threats ...
This book examines the most important trends and developments in contemporary sport marketing aro...
This edited book delves into several aspects of sports and sports management from a vantage of un...