Advertising is at the heart of any business success. Successful advertising is all about building...

This contributed volume explores theories of media and communication and focuses on providing Afr...

This book is a compendium of rigorous and original research, exploring the use of media systems a...

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi ...

Technology and media are now integrated in various facets of society, including social and econom...

In today's culture, media outlets have as much influence on the general public as ever. Migration...

This contributed volume explores theories of media and communication and focuses on providing Afr...

This book is a compendium of rigorous and original research, exploring the use of media systems a...

This book presents a compendium of viewpoints on the adoption of Artificial Intelligence for medi...