There has been a growing interest in the subject of internal marketing: issues and perspectives, ...

This book provides students and academics with a comprehensive analysis of the theory and practic...

A sustainable brand should integrate environmental, social, economic and issues into its business...

A sustainable brand should integrate environmental, social, economic and issues into its business...

Place branding as a field of research is still in a state of infancy. This book seeks to address ...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between ...

Brands - corporate, products, service- today are collectively defined by their customers, , deriv...

The book brings together international contributors to provide examples from a wide range of indu...

This book investigates and explores the impact of digital transformation on building corporate br...

This edited collection offers a blend of comprehensive and extensive high quality research from g...

This insightful book explores contemporary consumer behaviour and marketing practices.

This international case study book provides 28 expertly curated case studies on entrepreneurship ...