This book features the latest research in the area of immersive technologies as presented at the ...

''This book examines the social impacts and managerial challenges related to the applications of ...

'This book examines the importance and the effective utilization of eWOM content for the position...

User opinions about service experiences have been extensively acknowledged to play a key role in ...

The increase in smartphone usage and new technologies embedded in smart devices have led to innov...

The COVID-19 pandemic has forced companies, institutions, citizens, and students to rapidly chang...

'¿Opening and Closing Virtual Reality' The Effects of Openness on Interpretation of andAttitude...

Organisations increasingly recognise that sustainable performance depends on understanding the hu...

In an era of rapid digitalisation, globalisation, and societal change, understanding markets requ...