Many scholars have argued that technology, entrepreneurship, integrated business models and marke...

This book offers a profound exploration into how technology-enabled marketing strategies often un...

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops hav...

Many scholars have argued that technology, entrepreneurship, integrated business models and marke...

Acknowledging the smart cities phenomenon not as a future goal but as an active part of our prese...

This book offers a profound exploration into how technology-enabled marketing strategies often un...