This edited bk addresses theoretical & applied questions regarding the ever-more-apparent role of...

Linked from the days of their origins, psychology and advertising developed as independent discip...

Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and infl...

This edited bk addresses theoretical & applied questions regarding the ever-more-apparent role of...

Linked from the days of their origins, psychology and advertising developed as independent discip...