Suitable for the Advertising Management course, this book follows the more general Principles of ...

This book provides simple explanations of advertising media sources and calculations along with r...

Distinguished historians and literary scholars explore the overlap, interplay, and interaction be...

Beginning with Brezhnev era, the author follows the course and development of Soviet leadership--...

In the Romantic fascination with Europe's past, scholars of Restoration France proposed to recons...

The lifetime of Francois Hotman (1524-1590) was one of the most tumultuous periods in European hi...

Features actual real-life cases that reflect various trends in the advertising and promotion indu...

A case study in the 'beginning of ideology', this book is also a multi-levelled interpretation of...

This is a new translation of one of the classics of the traditions of anarchism and socialism. Pi...

The world is becoming more complex, with increasing possibilities for conflict over national riva...

This practical and comprehensive text effectively provides advertising account planning principle...

Little has been written on Palestinian society and almost nothing on the Christian communities. T...