Suitable for the Advertising Management course, this book follows the more general Principles of ...

This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...

This collection of essays by some of the most distinguished historians and literary scholars in t...

Beginning with Brezhnev era, the author follows the course and development of Soviet leadership--...

In the Romantic fascination with Europe's past, scholars of Restoration France proposed to recons...

The lifetime of Francois Hotman (1524-1590) was one of the most tumultuous periods in European hi...

Features actual real-life cases that reflect various trends in the advertising and promotion indu...

There was much talk about 'the end of ideology' in the last half of the twentieth century but lit...

This is a 1994 translation of one of the classics of the traditions of anarchism and socialism. P...

The world is becoming more complex, with increasing possibilities for conflict over national riva...

This practical and comprehensive text effectively provides advertising account planning principle...

Little has been written on Palestinian society and almost nothing on the Christian communities. T...