As the markets in transitional economies open and grow, major challenges and opportunities arise ...

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowl...

The chapters in this edited book bring together organizing frameworks and reviews of the relevant...

As the markets in transitional economies open and grow, major challenges and opportunities arise ...

This volume brings together leading academic researchers and industry professionals to discuss th...

The chapters in this edited book bring together organizing frameworks and reviews of the relevant...

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowl...

The Unburdened Mind explores a new approach to life by examining the psychology of a mind beyond ...

Erstverkaufstag: 14.12.2026

Brand Management offers a clear, step-by-step playbook for building and sustaining strong brands ...