Many scholars have argued that technology, entrepreneurship, integrated business models and marke...

This book offers a profound exploration into how technology-enabled marketing strategies often un...

It seems that when businesses were finally understanding, implementing, and getting used to indus...

Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of...

Various sectors of emerging markets face unique challenges, largely related to the gap between sm...

The rapid advancement of Industry 4.0 technologies is revolutionizing the travel, tourism, and ho...

Continuous improvements in emerging economies have created more opportunities for industrializati...

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops hav...

Many scholars have argued that technology, entrepreneurship, integrated business models and marke...

It seems that when businesses were finally understanding, implementing, and getting used to indus...

Acknowledging the smart cities phenomenon not as a future goal but as an active part of our prese...

Various sectors of emerging markets face unique challenges, largely related to the gap between sm...