Strategic International Marketing collates the most recent ideas, trends and original research in...

Corporate branding and communication is big business. This book brings clarity and new theoretica...

A strong corporate image has power in a competitive marketplace. Its influence on reputational va...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...

This book is unique in providing a composite overview of strategy, planning and measurement infor...

Brands - corporate, products, service- today are collectively defined by their customers, , deriv...

This edited collection offers a blend of comprehensive and extensive high quality research from g...

A strong corporate image has power in a competitive marketplace. Its influence on reputational va...

Corporate branding and communication is big business. This book brings clarity and new theoretica...

This unique book focuses upon service design, including retail and multi-channel marketing matter...

This book is unique in providing a composite overview of strategy, planning and measurement infor...

Brands - corporate, products, service- today are collectively defined by their customers, , deriv...